Conducting product research
It is a comprehensive process of studying user needs, analyzing the market and testing hypotheses to create and improve a product.
Research helps companies develop in-demand solutions, minimize risks and increase competitiveness.
Low conversion and customer loyalty
/ 01
/ 02
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Ineffective investments in product development
Key problems that the service solves
Lack of understanding
of users' pains and needs
of users' pains and needs
1
2
4
3
Identification of key issues, setting objectives and selection of methods (qualitative, quantitative, mixed research).
CustDev
stages
Defining the objectives and format of the study
Development of recommendations and implementation
Analysis and interpretation of results
Conducting interviews, surveys, testing, analyzing user behavior and the competitive environment
Processing data, identifying insights, forming hypotheses and strategic conclusions.
Preparing a report with findings, suggesting improvements and integrating the results into the product strategy.
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Lenzat Anuarbek Toleubekuly
(SWIFT) KCJBKZKX
BSK/BK KZ498562203129218031
LLP"RS bootcamp"
BIN: 230340029223
Kazakhstan, Astana city,
Mangilik street, 17, 521
Lenzat Anuarbek Toleubekuly
